Privacy policy for the Webwise website
Effective Date: 13 February 2008

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Use of personal information

This privacy policy relates to Phorm, Inc.'s and Phorm UK, Inc.'s use of any personal information that you provide through this Webwise website.

This privacy policy explains the following:

• Which information the website may collect about you;
• How this information will be used;
• Whether the information will be disclosed to anyone else;
• Your choices about the personal information you have provided to us;
• How the Webwise website uses cookies and how you can reject these cookies.

Phorm, the company that provides technology used by Webwise, is legally bound to protect your personal information, and has been through a rigorous audit from Ernst & Young (View report PDF) to ensure that we meet the highest standards of data protection. Various laws concerning the protection of personal information protect you. This privacy policy refers to these laws as the 'data protection laws.'

This website has links to websites that are operated or owned by third parties. These websites have their own privacy policies, and you should review them. We cannot accept responsibility or liability for the privacy practices of these third-party websites, and you use them at your own risk.

What information will this website collect about me?

To enable Webwise to provide you with a response to any comments or questions you may request using Phorm's 'Contact Us' form, we ask for personal information about you, such your name, email address, ISP and the comments or questions that you send to us.

This website also sends your browser a 'cookie' - a small piece of data stored on your computer's hard drive to determine what information to present to you on your return visits. The cookie is 'blind' to your identity, which is masked by a randomly generated ID number.

How will this data about me be used?

Webwise will use any personal information it gathers to:

• Contact you about a comment or question that you've sent to us via the website;
• Personalise the way the website is presented to you (e.g. customize language when you visit this website from another country). Also, this privacy policy may be adapted for these various countries;
• Identify the location of computers accessing the site and the number of visits from different countries, and block disruptive use of the site; or
• Analyse and improve the services offered on the Webwise website, e.g. to provide you with optimised access to the most frequently visited parts of the website.

If Webwise proposes to use your personal information for use other than those listed above, we will contact you first - and you can withhold or withdraw your consent.

Will my personal information be shared with anyone else?

The only third party we will ever share your data with is your ISP, and only if you choose to identify your ISP and consent to sharing that information with the ISP to improve your ISP service.

When will Webwise contact me?

Webwise may contact you if you have sent us a comment or question via the Webwise website.

How long will the Webwise website keep my details?

We will hold your submitted personal information on our systems for as long as is necessary for the purpose for which it was submitted, or as long as is set out in Webwise's corporate retention schedule (a database that defines which documents should be kept and for how long).

Can I find out what personal information the Webwise website keeps about me?

You may request a copy of the personal information that the Webwise website holds about you and to have any inaccuracies corrected. We charge a reasonable fee for information requests, and we reserve the right to request such evidence as we consider reasonably necessary in the circumstances to prove your identity. We will use reasonable efforts to supply, correct or delete personal information about you. For more information, please contact:

You may request a copy of the personal information that the Webwise website holds about you and to have any inaccuracies corrected. We charge a reasonable fee for information requests, and we reserve the right to request such evidence as we consider reasonably necessary in the circumstances to prove your identity. We will use reasonable efforts to supply, correct or delete personal information about you.

For more information, please contact:

The Data Protection Officer
Phorm UK, Inc
222 Liberty House
Regent Street W1B 5TR

How is non-personal information collected and used?

'Non-personal information' contains nothing that could identify you personally. We may aggregate non-personal information and share it with our affiliated companies and third parties. This is to provide statistics that enable us to analyse web site usage, and to improve our services.

Changes to Webwise’s website privacy policy

This privacy policy may be updated from time to time, so you may wish to check it each time you submit personal information to the Webwise website. The date of the most recent revisions will appear on this page.